SaaS Unit Economics

Calculate your MRR, ARR, LTV:CAC Ratio, and Payback Period.

SaaS Metrics

Enter your subscription data

Monthly Recurring Revenue (MRR)

Total Customers

New Customers (Monthly)

Customer Churn Rate (%)

Gross Margin (%)

Monthly Marketing Cost

CAC (Optional Override)

Other Operating Costs

Unit Economics

LTV:CAC Ratio

17.00x

Payback Period

2.4 mo

Annual Recurring Revenue (ARR)$600,000.00

Average Revenue Per User (ARPU)$50.00 / mo

Customer Acquisition Cost (CAC)$100.00

Lifetime Value (LTV)$1,700.00

Monthly BurnProfitable

Break-Even Customers471