Break-Even ROAS Calculator

Calculate the minimum Return on Ad Spend required to avoid losing money.

Inputs

Enter your costs and target margins

Selling Price

Product Cost

Shipping Cost

Payment Fees

Other Variable Costs

Target Profit Margin (%)

Results

Break-Even ROAS

1.75x

Target ROAS

2.70x

Max Allowable Ad Cost (CPA)$57.00

Contribution Margin$57.00

What is Break-Even ROAS?

Break-even ROAS is the exact Return on Ad Spend you need to make zero profit but cover all your costs. Anything above this number means you are profitable, anything below means you are losing money.

The Formula

Break-Even ROAS = Revenue / (Revenue - Variable Costs)